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Orange Economy Goldmine: Your Dive to Thrive !

Orange Economy Goldmine: Your Dive to Thrive !

Orange Economy Goldmine: Your Dive to Thrive !

             Budget wasn’t one of my favourite discussion topics until the Finance Minister Smt. Nirmala Sitharaman presented India's Union Budget 2026, and the words “orange economy” grabbed my attention. This is path-breaking as creativity has gained ground, and this sector will thrive on ideas, intellectual property, and cultural heritage rather than factories or raw materials.

Prime Minister Narendra Modi also spotlighted this sector during his opening speech at the WAVES 2025 Summit, highlighting its rapid growth driven by rising digital demand. No longer merely entertainment, it represents sustainable development that exports Indian stories worldwide—from Bollywood to independent gaming—much as K-pop energized South Korea’s global economic presence.

It could absorb massive workforces that manufacturing cannot match, especially with our young population and rising incomes, promising to be a powerhouse for employment opportunities, urban growth, and tourism in key sectors including animation, gaming, film, music, design, advertising, fashion, publishing, and digital content creation.

There is more to it, with pledges for AVGC (Animation, Visual Effects, Gaming, and Comics) labs in 15,000 secondary schools and 500 colleges. A new National Institute of Design aims to train the next wave of creators, signaling a strategic push to harness India’s youthful talent.

Take the plunge:
In the orange goldmine's glow / Creativity's nuggets flow….. — A Call to Young Creators
Dr. Sushil Mary Mathews
Associate Professor & Head
Department of English
PSGR Krishnammal College for Women
Peelamedu, Coimbatore - 641 004.
Email: sushil@psgrkcw.ac.in
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